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Table tents in restaurants are rather effective sales calls that allow guests to be informed about the offers, events, or certain services at the table. In the restaurant market of Canada where competition is keen, good table tents can indeed command attention and compel action. However, the art of making good table tents is not just the writing of a message somewhere on a piece of paper. Despite this, their effectiveness can be hampered by such design and printing mistakes.
By knowing and steering clear of the mentioned vices, you can guarantee that maximization of the use of table tents to help boost your restaurant’s brand is on point.
Ignoring Target Audience Preferences
To design effective table tents, it is necessary to know the characteristics of the target audience. Canadian consumers are very selective in their consumption and therefore your table tents should capture what they feel is great. Failure to factor this predisposes your designs to lack appeal to your patrons and therefore defeating your purpose. Always identify what your customers want to know or rather read; then create your content in a bid to capture their attention.
Overloading with Information
I have seen people make the fatal mistake of putting too much information on table tents. Despite this inclination, overloading the table tent with as much information as possible is counterproductive as it creates a confusing picture to the customer and therefore weakens the message being passed. Major concentrations to be made are designing content that strikes a chord as quickly as possible and is straight to the point. Remember to emphasize the key areas of discussion and incorporate the use of illustrations in passing your message.
Using Poor Quality Images
Images are very vital in giving your restaurant table tents that much-needed attraction or appeal that will attract more attention. Low-resolution pictures that are taken from a distance or any blurry pictures can make your table tents look unprofessional. There is no greater enemy for the perfect appearance as attractive and professional as high-quality photographs. Choose high-quality images for your table tents or well-taken photos to give the right touch to your restaurant.
Neglecting Consistent Branding
This is so because branding requires consistency and when brands are consistent, this creates familiarity and trust. However, when designing your table tents you must follow the branding technique of your restaurant. Broken color and font experiences or logos lead to dizzying the customer and diluting the brand. Ensure your restaurant’s branding is well done and stays constant to ensure that the client does not feel incongruence while dining.
Overlooking Practicality in Design
The general knowledge of the concepts of creative thinking is to be admitted however, one should not forget that there is such a thing as practicality. That is why functionality becomes of prime importance for table tents printing wholesale since they are used in restaurant environments that can be very intense. In some cases, this also means that the material should be strong and the layout enables installation and visibility of the words. Do not be preoccupied with complex styles that will not be durable when used.
Skipping Professional Printing Services
DIY printing may be a cheaper solution, but usually, the prints are quite poor. Inkjet printers that are provided by professional printing service centers are more effective in providing better quality prints and less likely to mess up the print job. To be more effective for table tents that are more memorable, avail for custom printed table tents that can be gotten from any reputable printing agency. This will guarantee sharp, clear images and splendid colors that will make your restaurant look professional.
Omission of a Direct Call to Action
An obvious call to action is necessary to promote customer behavior. Regardless of whether you would like your customers to order a particular meal or visit the restroom, your table tents should have a strong Call to Action. Without it, customers may not know what to do next and hence your efforts at promoting will not have been very effective.
Conclusion
The following are some areas that can be avoided while developing restaurant table tents to improve the results a lot: Target your audience, apply high-quality image, create steady branding, and print your table tents with the help of well-coordinated services, to get the best result and make the tents intriguing people. Just as a reminder, table tents are not only informative and convenient but are part of the brand identity and a step toward offering the best dining experience. Dedicating time and effort to the improvement of the table tents would mean a larger number of people who would take an interest in what you have to offer.
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