Digital Marketing Software Market to Witness 15.2% CAGR Growth Between 2024 and 2030

Surging technological advancements, expanding access to affordable internet services, and the proliferation of smartphones and other connected devices among individuals have proliferated internet penetration across the globe.

According to MarkNtel Advisors study, The Global Digital Marketing Software Market size is estimated to grow at a CAGR of around 15.2% during the forecast period, i.e., 2024–30.

As consumers have become increasingly vigilant about how their personal information is collected, stored, and utilized, businesses have been facing mounting pressure to prioritize data protection measures. Stringent regulations such as GDPR (General Data Protection Regulation) in Europe and CCPA (California Consumer Privacy Act) in the United States have compelled organizations to reassess their marketing strategies and invest in compliant solutions. Consequently, apprehensions surrounding data privacy have impeded the seamless adoption of digital marketing software solutions, hindering market growth & expansion. Uncertainty regarding data governance, potential breaches, and the misuse of sensitive information has instilled caution among businesses, limiting their willingness to fully embrace digital marketing technologies and hampering the growth of the Global Digital Marketing Software Market.

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Key Findings in Digital Marketing Software Market:

 

Historical Years

 

2019-2022

 

Base Years

 

2023

 

Forecast Years

 

2024-2030

 

Key Report Highlights

·         Market Dimensions & Projections

·         Pricing Evaluation,

·         Recent Strategic Moves by Companies,

·         Primary Stakeholders,

·         Analysis of Import and Export Trends,

·         Competitive Landscape Assessment,

·         Emerging Opportunities,

·         Market Trends and Indicators

 

Reports Delivery Format

 

Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.

 

Digital Marketing Software Market Key Players:

Adobe Inc., Salesforce, Inc., SAP SE, IBM Corporation, Microsoft Corporation, Oracle Corporation, Google LLC, Hewlett Packard Enterprise, HubSport, Inc., SAS Institute Inc., Act-on Marketing Automation, SimplyCast, Semrush, Maropost, Sprout Social, Inc., Others

Market Segmentation Overview:

By Component

-Software

–CRM (Consumer Relationship Management)

–Email Marketing

–Social Media

–Search Marketing

–Content Management

–Others (Marketing Automation, Campaign Management, etc.)

-Services

–Professional Services

–Managed Services

The software segment is anticipated to hold a major share of the market in the forecast period, owing to the increasing adoption of technologically advanced software solutions by various brands. The increasing demand for advanced software solutions equipped with cutting-edge technologies such as artificial intelligence, machine learning, and predictive analytics is driving the growth of the software segment in the market. Businesses across various industries, such as automotive, BFSI, etc., are prioritizing investments in software platforms that offer comprehensive features for campaign management, data analysis, and customer engagement automation, which is further boosting the software demand. Moreover, the shift towards subscription-based pricing models for digital marketing software proliferates the growth of the software segment, as it provides businesses with cost-effective and scalable solutions.

By Deployment

-Cloud

-On-Premise

The surging adoption of cloud-based solutions due to their scalability, flexibility, and cost-effectiveness is augmenting the growth of the cloud segment in the market. Moreover, businesses demanding remote collaboration and real-time updates further boost the growth of cloud-based digital marketing software solutions. Also, cloud solutions eliminate the need for upfront infrastructure investments and ongoing maintenance costs associated with on-premise software, making them more attractive to businesses, particularly small and medium-sized enterprises (SMEs), which is augmenting the growth of this segment in the market.

By Enterprise Size

-Large Enterprises

-Small & Medium Enterprises

By End User

-Automotive

-BFSI

-Government

-Healthcare

-IT & Telecom

-Others (Retail & Manufacturing, Media & Entertainment, etc.)

Read Full Report @ https://www.marknteladvisors.com/research-library/digital-marketing-software-market.html

-By Region

-North

-South

-East

-Mid-West

About MarkNtel Advisors:

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

Being one of the most efficient market research companies in India, our specialized team of experienced & efficient market research professionals is capable of grasping every minute and valuable information & data of the market to offer our clients with satisfactory details. Our company has served the biggest market research firms in India at leading positions and is proficient in managing all types of market research projects.

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